A conference,  “Pharma Knows Best? Managing Medical Knowledge,” will be held June 16-17, 2011 at Georgetown University in Washington, DC. Topics to be covered at the conference include ghostwriting and medical journals; academic-industry-relationships; disease awareness sites and social media, pharmaceutical benefits managers, targeting physicians through medical science liaisons,  the role of the FDA in direct-to-consumer marketing of pharmaceuticals; and an analysis of the data from the Massachusetts gift-ban legislation.

Flyers for posting are available here.  Here’s the registration site:

Here is the agenda:

Thursday, June 16, 2011
Moderator – Dennis McIntyre MD, Georgetown University Hospital

8:15am-9:00am The History of Academic-Industry Research Relationships

Nicholas Rasmussen PhD MPH, University of New South Wales

9:00am-9:30am Managing Medical Knowledge in a Market for ‘Lemons’

Donald Light PhD MS, UMDNJ, Stanford University

10:00am-11:00am Industry Relationships with Medical Journals

Marcia Angell MD, Harvard Medical School

Virginia Barbour MD, PLoS Medicine

11:00am-11:30am Publication Planning and Ghostwriting

Alastair Matheson PhD MSc, Toronto, Canada
 
11:30am-12:00pm Q&A/Discussion with Morning Speakers

Moderator – Tony Scialli MD, Tetra Tech Sciences, G.W. University School of Medicine

1:30pm -2:00pm DTC Promotion: The Role of FDA

Amy Toscano PharmD CPA, FDA-DDMAC

2:00pm -2:30pm How to do Pharma-free CME

Peter Brodhead, Memorial Sloan-Kettering Cancer Center

3:00pm-5:00pm Panel: Medical Education

Steve Willis MD, East Carolina University

Arnold Relman MD, Harvard Medical School

Joel Lexchin MD MSc, York University, University of Toronto

Friday, June 17, 2011

8:00am – 8:45am Disease Awareness Sites and Social Media

Jeff Chester MSW, Center for Digital Democracy

8:45am – 9:15am Framingham Cardiac Risk Calculation – A Case Study in Commercialization of the Digital Landscape

Jesse Polansky MD MPH, Baltimore, MD

9:15am – 10:00am Adherence and Compliance Programs, E-Sampling, and Other Marketing Platforms

Adriane Fugh-Berman MD, Georgetown University Medical Center

Moderator – Sharon Radzyminski PhD JD RN, Georgetown University School of Nursing and Health Studies

10:30am – 11:00am Universal Influence: An Analysis of the Data from the Massachusetts Gift-Ban Legislation

Elissa Ladd PhD RN FNP-BC, MGH Institute of Health Professions
 
11:00am – 11:30pm Pharmaceutical Benefits Managers

Mark Helm MD MBA, Helm Benefit Design

11:30pm-12:00pm Targeting Physicians through Medical Science Liaisons

Douglas Melnick MD MPH, Los Angeles, CA

12:00pm – 12:30pm Q&A/Discussion – Morning speakers
Moderator – Shannon Brownlee MS, New America Health Policy Program

1:30pm – 2:00pm What’s happening at Academic Medical Centers?

Susan Chimonas PhD, Institute on Medicine as a Profession

2:00pm – 2:30pm Academic Scientists’ Relationships with Industry

Eric Campbell PhD, Harvard Medical School
 
2:30pm – 3:00pm Prevalence of Academic-Industry Research Partnerships

Adriane Fugh-Berman MD, Georgetown University Medical Center

3:30pm – 4:00pm Should Academic Medical Centers Perform Industry Research?

Carl Elliott MD PhD, University of Minnesota School of Medicine

4:00pm – 5:00pmPanel/Discussion: Should Academic Medical Centers be Pharma-Free? Can Academic Medical Centers be Pharma-Free?

Edmund Pellegrino MD, Kennedy Institute of Ethics, Georgetown University

Marcia Angell, MD, Harvard Medical School

Heather Pierce JD MPH, AAMC

Curt Furberg MD PhD, Wake Forest University, North Carolina

The conference is sponsored by PharmedOut. Hope to see you there.